Raymond James is a diversified financial services holding company engaged primarily in investment and financial planning, in addition to investment banking and asset management. They provide easy to use, integrated, transparent, real-time Single Sign On (SSO) solutions that employees, officers, and directors appreciate. In addition, Raymond James focuses on providing trade execution education, answering individual questions, and a practice of best-price focus for trade executions with participants. Moreover they offer participants the ability to execute live real-time trades online or to utilize a personal trader who knows and understands the trading history and habits of your company stock. Raymond James does not force the participant to execute their trades online and encourages participants to call in for any questions and trades they wish to place utilizing a broker instead of doing it themselves online.